Author: sara lemos
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AI Search Optimization
The Best Search Strategies to Appear in AI Search Results AI search optimization requires 5 key strategies: comprehensive content, comparison targeting, conversational optimization, third-party citations, and structured data. With AI-powered search engines like ChatGPT, Perplexity, Claude, and Gemini now handling over 40% of information queries, traditional SEO tactics are insufficient for capturing this growing audience.…
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Vibe Coding: The AI-Powered Future of Software Creation
“Vibe coding” is a new paradigm in software creation. It is primarily driven by the ability to build applications almost entirely with AI through natural language prompts. Coined by Andrej Karpathy (wiki Feb 2025), this approach changes the developer’s role. Developers no longer write every line of code. Instead, they guide and manage AI agents…
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Unlock Your Business’s Potential: 7 Game-Changing AI Deep Research Strategies for Small Businesses
Are you still using AI for basic copy-pasting? It’s time to upgrade your strategy. Discover how AI’s deep research capabilities can give your small service business an “unfair advantage.” These capabilities save you time. They also save you money. Moreover, they revolutionize your marketing efforts. Many small business owners are tapping into AI, but few…
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The Agency of Tomorrow: What Clients Can Expect in 5 Years
The agency landscape is on the cusp of a major transformation. In the next five years, the traditional agency model will be largely unrecognizable. It will shift to a leaner, more specialized, and fiercely outcome-driven approach. This evolution is driven by changing client demands. The pervasive influence of Artificial Intelligence (AI) also contributes. Additionally, there…
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Beyond Keywords: Why GEO and AEO are Your New SEO strategies in 2025
In today’s rapidly evolving digital landscape, relying solely on traditional Search Engine Optimization (SEO) is no longer sufficient. It does not guarantee online visibility. Artificial intelligence (AI) is reshaping how search engines operate and present information. To thrive in 2025, businesses must embrace Generative Engine Optimization (GEO). They should also incorporate Answer Engine Optimization (AEO)…
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Affirm Unleashes AI-Powered AdaptAI Platform for Personalized Merchant Promotions
Affirm is a prominent buy now, pay later (BNPL) network. It has recently launched AdaptAI. This innovative, artificial intelligence-powered platform is designed to empower its merchant partners. This technology allows merchants to deliver personalized promotions. It offers real-time credit offers to shoppers precisely at the point of purchase. This blog post examines what AdaptAI can…
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AI’s Real Power: Predicting Customer Behavior, Not Just Automation
This blog post explores the transformative power of Artificial Intelligence (AI) beyond mere automation. It focuses on AI’s ability to predict customer behavior. We delve into how this predictive capability revolutionizes e-commerce. It leads to significant improvements in campaign performance. These improvements occur through predictive segmentation, hyper-personalization, and large-scale experimentation. Content Summary: The field of…