Google has introduced AI Mode, its latest AI search tool, on March 5, 2025. Currently in testing for U.S. subscribers of Google’s paid AI plan, it differs from AI Overviews, which are also being updated. AI Mode significantly changes SEO and digital marketing. We’ll explore its impact, features, and limitations, and discuss how marketers must adapt.
Content Summary
- What is AI Mode & Expanding AI Overviews
- How AI Mode Works & Its Impact
- Adapting to AI Search Changes
- FAQs
What is AI Mode & Expanding AI Overviews
AI Mode is Google’s new search tool, blending features of both the Gemini chatbot and AI Overviews. It’s a top-tier AI feature that runs on a search-specific version of Gemini 2.0. This allows users to ask complex, multi-stage questions and receive comprehensive, detailed answers that incorporate data from across Google’s search index.
While AI Overviews provide concise answers and summaries, AI Mode goes further, generating answers independently. As Google’s Robby Stein mentions;
“With our new AI features, people are using Google Search more than ever as they get help with new and more complex questions.”
It’s like a combination of a chatbot and a search engine. It’s more advanced and can handle multi-step queries.
This mode is currently in the testing phase for U.S. subscribers of Google’s paid AI plan, providing them with the opportunity to access the tool through Google Search Labs. While you can sign up for the waitlist, access is prioritized for those subscribed to Google One AI Premium.
As a described by Ryan Hayes androidauthority.com, “AI Mode is equal parts search engine and chatbot… it hasn’t told me to eat glue yet.”
While this might be a playful jab at earlier AI missteps, it’s a reminder of how far AI has come in refining its responses. For those who prefer direct and informative answers, AI Mode’s ability is invaluable. It breaks down complex queries into digestible bullet points.
How AI Mode Works & Its Impact
AI Mode uses Google’s vast Knowledge and Shopping Graphs. It leverages data for relevant results through a technique known as “query fan-out.”
AI Mode splits queries into parts. It runs multiple searches simultaneously. It then consolidates the information into one response. For example, if you ask about small-sided soccer tactics, AI Mode gives you insights on the differences between various formations.
It also provides tips on training drills. It achieves this by pulling data from over 30 sources within seconds.
However, while this convenience is game-changing, there are some drawbacks. The long, detailed explanation defaulted to formations that weren’t suitable for the specific needs of the situation. This shows how AI Mode can sometimes miss the mark, especially when dealing with specific niches or requirements. It does not yet have full local search capabilities and often lacks transparency in how it selects sources.
Google’s approach to summarizing content is designed to balance AI innovation with the respect for existing web content, ensuring both efficiency and integrity in search results.
From an SEO perspective, marketers may observe reduced direct traffic as users increasingly rely on AI-generated answers. Google’s integration of AI-driven responses aims to provide a more streamlined experience for users seeking immediate, concise information.
While this shift enhances user convenience by synthesizing complex data into digestible formats, it challenges traditional SEO strategies by potentially diverting traffic away from organic listings
Adapting to AI Search Changes
Marketers must keep up with standard SEO best practices and ensure their content appears on trusted sources that AI tools rely on. Search Everywhere Optimization (SEO) is now the new SEO, and marketers must adapt to Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO).
As Tim from Exposure Ninja highlights, “Generative engine optimization is crucial for the future of digital marketing. Being found and recommended by these AI tools is, without a doubt, essential.”
With AI-powered search becoming more prominent, Google is responding to competition and the demand for AI-driven answers. This shift means businesses need to rapidly evolve their SEO strategies to stay visible and competitive in search results.
AI search is here to stay. Stay informed and change your SEO strategy to use AI search effectively. If you need more help, contact our SEO partner OptimizSEO.com for more support.
FAQs
- What is Google AI Mode and when was it introduced?
AI Mode is Google’s new experimental search mode, introduced on March 5, 2025. It expands AI Overviews with advanced AI capabilities. - How does AI Mode differ from AI Overviews?
AI Mode is a separate experimental mode. It is designed for more complex queries and follow-up questions. AI Overviews are integrated directly into standard search results. - Who can currently use AI Mode?
AI Mode is currently in testing for Google One AI Premium subscribers in the U.S. - What are the key features of AI Mode?
It uses a custom version of Gemini 2.0, leverages Google’s Knowledge and Shopping Graphs, and employs a “query fan-out” technique to provide comprehensive answers. - How does AI Mode impact website traffic?
It can impact traffic by summarizing content from multiple sources into AI-generated responses, potentially reducing direct website visits. - How should marketers adapt to AI Mode?
Marketers should focus on Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO). They should also continue maintaining traditional SEO practices. Additionally, securing mentions on authoritative third-party websites is important. - Why is Google introducing AI Mode?
Google is responding to the growing popularity of AI-powered search tools and the demand for more advanced AI-driven search experiences. - Will AI Mode replace traditional Google search?
No, AI Mode is designed to enhance search, not replace it. Traditional search results will still be shown.